Social Media Marketing for Beginners – Everything You Need to Get Started!

Social Media Marketing for Beginners – Everything You Need to Get Started!

Are you looking to start a social media marketing campaign but don’t know where to start? Do you have a small business and want to learn how to use social media to reach new customers?

Let’s get started! This blog post will teach you everything you need to know about social media marketing. We will cover the basics of social media, provide tips for creating successful campaigns and discuss ways to measure your success. We will show you why social media and its reach can help you build your brand and reach targeted audiences with minimal effort.

Introduction to Social Media Marketing

Introduction to Social Media Marketing for Beginners: What is it? Why do you need it? How can I use social media effectively? These are just some of the questions that may be running through your head right now.

The critical thing to remember is that while many different platforms are available, they all share one goal – getting people’s eyes on your brand and the products and services you provide.

Social media marketing is a great way to reach an audience that usually wouldn’t have found you otherwise. The goal is simple: connect with people interested in what you do so they become customers.

It’s also one of the best ways to build relationships and establish credibility as an expert in your field or industry! Now let’s get started!

What is Social Media Marketing?

Social media marketing is a form of digital marketing and online promotion using social networks like Facebook, Twitter and YouTube. The objective is to reach out to customers through these platforms to increase your business or brand awareness and build relationships with them over time! It’s also known as “social networking.”

How Can Businesses Use Social Media Effectively?

Now that we’ve answered the question “what is social media marketing?” let’s talk about how to use it effectively and build a social media strategy. The key thing to understand is that you are not using social media to sell all the time to your audience.

Provide Value to Your Social Media Audience

If you do that, you will never build an audience. Instead, you want to think of social media to connect with people and provide valuable, engaging and relevant content.

When it comes time to sell your products or services, make sure you provide value first. This might mean giving away some free information or advice or even just being helpful and friendly. When people feel like they know you and trust you, they will be more likely to buy from you!

Tips for Creating Successful Social Media Marketing Campaigns

Now that we’ve talked about the basics of social media marketing, let’s give you some tips for creating successful digital marketing and social media campaigns:

– Know Your Audience: The most important thing is understanding your target audience – who they are, what they’re interested

Understand what would engage your target audience

Look to see what is popular on your website. Your target audience would like and what would engage and interest your audience. You can ask your customers and ask your sales team what questions customers ask.

You aim to stop them from scrolling and to consume your content, hopefully interacting with it and sharing it with their friends.

If you are selling a product or service, post about your product or services once in a while. It is all about building relationships!

Why is Social Media Marketing Important for Businesses

Social media marketing is essential for a variety of reasons. 

First and foremost, it’s an effective way to reach people who wouldn’t usually have found you otherwise. It also helps build relationship with your  over time, resulting in more sales and referrals!

Additionally, social media provides valuable insights into what people are interested in, which can help you create better content and products.

Finally, using social platforms like Facebook Ads gives you access to a large audience of potential customers at a relatively low cost!

Businesses need to be present where their potential customers are spending their time.

Growing Popularity of Social Media

According to research carried out by, Social media usage is one of the most popular online activities. In 2020, over 3.6 billion people were using social media worldwide, projected to increase to almost 4.41 billion in 2025.

Users Spending More Time on Social Media Platforms

Social media is an integral part of daily internet usage. On average, internet users spend 144 minutes per day on social media and messaging apps, increasing more than half an hour since 2015. On average, internet users in Latin America had the highest average time spent per day on social media.

  • Social media: there are 4.20 billion social media users around the globe. This number has grown to 490 million in the last 12 months, making a yearly rise of 13 per cent. The number of social media users is now more than 53 per cent of the world’s population.

Social Media Users Surge During the Pandemic.

We’ve seen significant growth in social users since the onset of COVID-19, as we have been tracking in our continuing series of quarterly Statshots reports.

The number of social media users has increased by more than 13 per cent in the last year. Nearly half a billion new users have brought the total global user to nearly 4.2 million by 2021.

Vancouver, Jan. 27, 2021 (GLOBE NEWSWIRE — Hootsuite is the global leader of social media management and We Are Social, reported in 2021 shows that the number of social media users has grown at an unprecedented rate over the past three years, despite large parts of the world locking down their 2020 budgets. The world now has 4.20 trillion social media users, representing a year-on-year increase of more than 13% (490 million). Social media users now account for more than 53 per cent worldwide.

Surprisingly, many people claim they spend the same amount of time each day on social media as last year at 2 hours and 25 mins. Facebook is still the most popular social network, followed by YouTube and WhatsApp. Four of the five most popular social media platforms worldwide are owned by Facebook.

Consumers Connect with Brands on Social Media

“Increasingly, consumers connect with brands in much the same way that they connect with their friends and family via messaging apps and social media,” stated Tom Keiser, CEO at Hootsuite. Even laggard brands are now moving to online interactions.

This report, nearly 300 pages long, also highlights the increased use of social media. 45% of internet users 16-64 search for brand information via social networks, and 40% use social media for work.

Social media marketers should be aware of the increasing popularity of messaging platforms. Messaging has now surpassed social media platform usage, at 88%. 91% of internet users 16-64 now use chat apps every month.

Keiser stated that “Providing a global view of demographics and usage patterns across these platforms helps customers focus their digital strategy and connect with their audiences in the most authentic and relevant way.”

The average internet user now spends almost 7 hours per day surfing the web across all devices. This means that the average user now spends more time online that’s two days in a seven-day week. Year-over-year, this has increased by 16 minutes or 4 per cent.

Digital 2021 shows that the number of 4.66 trillion people using the internet worldwide in January 2021 is up by 316,000,000 (7.3 per cent) from last year.

Consumers are searching for businesses and products on social media.

Consumers are searching for business, products and services on social media. They ask their friends and conduct searches to find the things they are interested in or thinking about purchasing. This

To fully take advantage of digital marketing and keep your business relevant social media is where your business needs to be. 

It would help if you had a social media presence so that when your target audience and potential customers are looking for what you offer, they can find you.

This is one of the most important things to remember about social media marketing- it’s not just a place where you post information about your company or product. It’s also a place where people go to find information. And if you’re not there, they’ll go somewhere else.

Consumers Research Businesses on Social Media

People will also research before purchasing with a wealth of information at their fingertips. They are likely to research your business on social media to see what people are saying about you and your presence on social media.

Receive recommendations from customers and reach their like-minded friends

When you connect with new customers through social media and provide a positive experience for them, they are likely to tell their friends on social media if prompted.

This is a great way to connect with more like-minded potential customers that will have some trust in you.

Staying connected with your customers with social media marketing

Social media is a great way to stay connected and relevant with your past customers. How often have you used a business, and then a year later, you have needed their services again and can’t remember their contact details or even name? 

This is where brand awareness comes in staying relevant and imprinting your brand onto your audience.

Re-selling to your customer and repeat business is essential in any business.

 Let the customers know you are still around and relevant to them.

Social media marketing is an essential part of any digital marketing strategy. As discussed, Social Media platforms are one of the fastest-growing digital marketing channels today.

Social Media offers new opportunities for businesses with great potential for growth in this digital marketing world we live in today as long as you have a social  presence, people will find you when they need you and hopefully think about using your services or purchasing from you again all because they saw that post on Facebook, twitter, or Youtube last year.

Overview on why businesses should take advantage of Social Media Marketing

Businesses need Social Media Marketing for these reasons 

  • 71% of consumers who have a positive experience with a business on Face book, Twitter or Instagram or any other channel are likely to recommend it to others.
  • – To reach new clients that they would not usually reach
  • – Relationship building and credibility over time
  • – Build Brand Awareness and trust
  • – Build an online presence and Increase web traffic
  • – Learn what their clients want/
  • Receive recommendations from your social media audience
  • build repeat business by staying connected
  • 45% of internet users 16-64 search for brand information via social networks
  • 40% use social media for work

What Social Media Platform Should You Use?

How do you know which social platform to use for your business? Well, that’s a tricky question.

It is important to understand your target audience and where they are spending their time online. If you can answer those questions, it will be easier to identify the right social channels first.

For example – if you have a B&B in Cornwall, then Instagram would probably make more sense than Pinterest because there are likely more users on Instagram sharing pictures of beaches near Cornish towns like Newquay than there might be on Pinterest (which tends towards crafts).

– Facebook, Twitter, YouTube & LinkedIn tend to attract older audiences while Snapchat and TikTok mainly draw younger people, so consider this when choosing which platforms best suit your business needs.

Research Your Target Audience and What Social Networks They Spend Time On

You need to know your targeted market and what social networks they are spending their time on. For example, if you have an eCommerce shop selling baby clothes, Pinterest would probably be more beneficial than LinkedIn because it has a higher proportion of female users, which means more people are likely interested in buying from you).

There are many different platforms available that will allow advertisers to specific demographics based on age group, location etc. so

it’s essential to research this before you start.

The best way to make sure that you’re reaching your targeted market on social platforms is by doing some research first. Find out who your target market is, and then figure out which social platforms they are using.

Once you know that, you can start creating content that will interest them and reach them. You know your customers best. You can ask your clients what they spend their time on.

You can also use facebooks audience insight tool .

How to Build a Following on Social Media

When building a following on social platforms, you must listen and engage with your followers.

Listen – Social listening means monitoring what people say about your business online. If there are any problems or issues, they can be addressed quickly before they get out of hand and negatively impact sales.

By listening, understanding, and actioning your customer’s issues, your customer satisfaction levels will increase, affecting the perceived value of what you offer.

Understand and Connect With Your Audience

Social Media allows you to connect and engage with your clients and build trust over time. It’s also one of the best ways customer service teams can help quickly resolve issues or answer questions about a product/service!

The key thing to remember is that while many different platforms are available, they all share one goal – getting people’s eyes on your brand, products, and/or services.

Social media marketing is an excellent way for businesses to connect with customers authentic and build a relationship with them to build trust and brand awareness.

This is a great way to find out what people are talking about and share on social channels to create content that will appeal to them.

It also helps if someone else has already created something similar, but your content is better. This will give you more idea of how successful your idea might be when producing our version!

For example, suppose the most popular recipe blog articles are about chocolate chip cookies. In that case, we know that people will likely enjoy reading similar articles to create content in their niche that appeals to those same readers.

Focus on visual content like videos or images, as this tends towards better engagement rates than text-only articles!

Use tools such as Sprout Social for real-time insight into how these conversations may change from day to day based upon factors like who posted something new recently versus more than six months ago!

Social Media Marketing Best Practises

When it comes to social media marketing, some best practises should always be followed to maximise the chances of success. These include building a consistent brand image, staying relevant, using hashtags where relevant, creating posts with quality images, and responding promptly to comments from followers.

Build a Consistent Brand Image

– Firstly, make sure that all your social media profiles are consistent with each other and with your branding – this includes using the same profile picture and cover photo, as well as having a similar tone of voice across all channels.

Stay up to date and Relevant.

– Keep your posts interesting and relevant to your target audience by sharing content that is valuable or entertains them rather than promotes what you’re selling.

Try not to post more than once every two hours (or even less if possible) to avoid bombarding people’s feeds and turning them off from following you.

It’s important to research which social networks your target audience spends time on and create relevant content.

Create Engage Content

Once you have chosen your social media platforms, the next step is to create engaging content that will encourage people to stop scrolling and read what you’ve written.

Content is king when trying to build up an online presence, but without engaging posts, all your efforts will go unnoticed by those you are targeting and viewing your content.

This can be a challenge but some tips might help:

Create posts with quality images and videos

– Visual content tends towards better engagement rates than text-only posts, so focus on creating engaging images and videos.- Use hashtags were relevant but sparing

– Use engaging hashtags or keywords in your captions/bios (but not too many)

– Keep your posts short and sweet – people don’t usually want to read long paragraphs on social media

– Share news about your business or exciting blog articles related to your niche

Always Respond Promptly

– Respond promptly to comments from followers who share feedback about their experiences with the brand – whether positive or negative! This shows other potential customers that customer service matters here!”;

Promoting and Sharing Your Content on Social Media

One of the most critical aspects of social media marketing is creating shareable content. This means making sure your posts are interesting, valuable and entertaining enough that people will want to share them with their friends on social media.

You can do this by sharing blog posts, images, infographics, videos, etc.

Promote Your Businesses Blog Through Social Media?

The best way to promote your blog is through social media. You can use it as a tool for content marketing, but you should be sharing posts on Facebook or Twitter too!

Content marketing through your blog is a must for any business. Posting your blog post is a great way to get new eyes on your site’s content.

Your blog posts can bring new targeted audiences to your business for years to come. Give your post the best possible start by sharing them with your business social media audience.

You can learn more about content marketing here 

Creating a Content Calendar for Your Social Media Posts

A social media calendar is an essential tool for any business that wants to save time and stay organised with its marketing efforts. The best part of using one? You’ll never miss posting again! And when it comes down it, consistency matters when building a following online.

A great Social Media Marketing tool for organising and scheduling posts is Buffer – A free tool that allows you to schedule and manage posts across different social networks all in one place.

The app has an easy-to-use interface where users can see what’s scheduled when they log into their accounts from any device (desktop computer, laptop, tablet)

Organic vs Paid Social Media Marketing

There is no one-size-fits-all answer when deciding whether to go with organic or paid social media marketing. It depends on your business’s goals, budget and target audience.

Organic Social Media Marketing

Organic social media marketing is a great way to build brand awareness and create relationships with customers organically over time. This is a must for any business looking to develop an digital presence.

Paid Social Media Marketing

However, if you’re looking for quicker results or targeting a wider audience, then paid social media advertising might be the better option for you. Paid social media marketing campaigns are great to reach new targeted audiences instantly.

Paid campaigns are also very flexible, so they can be used alongside your organic social media when needed.

What matters most is that you find what works best for your business and stick with it! Experimentation is critical – so don’t be afraid to try different things until you find what brings in the best results.

Social Media Advertising

Social media adds a great way to get new clients.

You may also want to consider running advertising campaigns on social platforms that allow for targeting based on demographics like age group/location and interests such as lifestyle choices so that every ad will only reach those who might want to buy something from your store!

Social media advertising is a great way to get new clients. It can be used in conjunction with other marketing efforts such as email or content creation, but it’s also effective on its own! You need an account and some money ready if you want success quickly.

There are few things more important than having a solid social media marketing strategy in place before diving headfirst into the world of online advertising!

Create a social media marketing plan

Social media marketing can be challenging, but it is worth the effort. The best way to get started on social media is with a plan in hand and some great content ideas ready to go!

If you want to ensure your campaigns will be successful, then make sure that everything is planned out beforehand, so there aren’t any surprises along the way.

That’s why it’s a good idea to create some kind of outline or template based on what works best for your company type etc…

You’ll also need tools like Buffer, which allows users to schedule posts across multiple channels without having to log in separately each time.

How to Measure Social Media Marketing Success?

It can be challenging to measure the success of social media marketing because there are so many moving parts involved in this process.

You’ll need tools like Google Analytics allows you to track traffic from different sources, including website visits and clicks on links shared through social posts.

Which may not always lead directly back home) If people click away before they reach your landing page, it means something else is more important than your message itself!

Buffer has analytics built-in, so there’s no need for guesswork when trying new strategies; go by the numbers!

Final Thoughts: Social Media Marketing for Beginners?

As you have seen, many different things need to be considered when starting a social media marketing campaign.

It’s never been easier for anyone who wants an online presence to understand how important social networking sites like Facebook, Twitter, instagram, Youtube and TikTok are for their business success.