The Amazing Benefits of SEO for Local and Small Business

SEO for local and small businesses. Are you aware how it can dramatically increase your sales and revenue without too much effort? Learn how!

If you answered no to these two queries, then fret not because we got you. We will explain what search engine optimisation (SEO) is and how it can benefit your small business. If you already know the importance of site traffic and how every click is a potential customer, you’re already on the right track.

In this article, we will go through the process of SEO and why your web pages may not be at the top of the search results. Sometimes it is how your site’s landing pages are designed. A Lot of the time some easy on-page SEO fix can make a massive difference in your rankings . Most of the time, crawlers are just not finding what they are looking for in your site or your site is not optimised for the right keywords.

And if that is the case, we’re here to help! There is a way to turn your zero visitors to a positive number with this simple change and search engine optimisation. It’s easy and simple, and it will significantly benefit your business.

Keep reading and I will show you how it works.

SEO for Local and Small Business

Now that you understand the fundamentals of SEO, you probably already have an idea about how and why it will benefit your small or local business.

 It increases your visibility and searchability because your site organically lands on the first page of search results. 

What does organic mean? In the most basic explanation, it means unpaid. You are not buying ad space to be in that coveted first page. You are merely following SEO best practices and giving the search engines the information they need to understand you are a good choice to place at the top of the results for you given search terms or keywords. If you are still unsure why you need to use SEO, we’ll give you seven more reasons. We will also share ways you can boost your rankings yourself with some simple DIY SEO practices for your site or some affordable SEO options that will make a massive difference. And now, let’s get on with the benefits of SEO for your small business.

Benefits of SEO for local and Small Business

The primary benefit is increased searchability and visibility. Search engine optimisation can put you in front of 100,s or even 1000’s of your target customers every month, but there is so much more than that. Here are the seven more reasons you should use SEO for your local or small business.

1. Better User Experience

Customer experience matters both in physical stores and online. And that is one of the benefits of SEO for a business website. You can make sure that you are offering quality customer experience to your visitors. Your website is your store front to the world and has the opportunity to get in front of your target audience, in other words, people that are searching for what you offer.

This is the equivalent of having a shop on the high street selling leather jackets and everyone on the high street that walks past is looking for leather jackets. But there are other shops offering leather jackets on that high street.

This is where on-page SEO comes in. You can read more about on-page SEO here. You need to stand out and offer plenty of options and information. That is easy to find. You need to say the right things at the right time. Putting out the right message to bring them into your store. Or visit your website.

Consumers in this day and age have a wealth of information at their fingertips and if they are thinking about purchasing something they will research for the best products and the best deals online. This is where you need to have your information in front of your target audience. It is essential to offer a good user experience. You can have the best leather jackets in the world but if no one knows about it you will not sell any.

Optimised Web Design and Development

Let’s face it: you will never go back to a web page when the user interface is confusing or don’t offer you the answer to what you are searching for. Usually, when you search for products, services or information online, you’d want to look at pages that are easy on the eyes and offer you the information you are looking for and a way to move forward with your task. You would like to immediately find what you’re looking for, be it the list of services, products, locations and an easy way to contact you. 

By adhering to SEO rules, and good keyword research. You make sure that your site is easy to navigate and easy to understand and offers the information your target audience is searching for. Good design equals more visits and revisits.

Answer the questions they need answering to move them down your marketing and sale pipeline and convert them in to a customer with well designed call to actions.

To read more about optimised website design and development here.

2. More Targeted Website Traffic

Businesses that optimise their web pages for the search engines and for the correct keywords their target audience are using. Generally get more views and rank higher in the search engines. Why? This is because they are on the first page! And do you know that page clicks are also one of the parameters of an optimised site for the search engine results?

Yes! The more views your page gets and the longer visitors stay on your site and the more they interact with your site, the more likely you also appear on the top of the search results. This is why optimising your pages for the correct keywords is crucial. And giving visitors the information they are looking for is crucial. As this shows Google, your page is a good choice for that keyword.

The benefits of SEO for small businesses are really endless and can transform a business. Generating more views regularly and keeping your site SEO-friendly, and you will stay on the top of the list of search engines. Each well optimised page can continuously bring in new targeted customers for free.

3. Establish Trust & Credibility

Small businesses that use good SEO techniques  increase targeted traffic to their site and business. If visitors enjoy your site, and get the information they are looking for, it establishes trust and credibility in your brand. How so?

Your website has gone past crawlers and algorithms, and it has been included in the rankings. The way your market sees it, you are probably a good brand because you always come up on the first page of search queries. More than any other currency, that’s what your business needs the most—trust and credibility in your brand and business. Showing you as a leader in your field.

4. Increase Engagement & Conversions

Trusted brands are something all people often return to when they need goods and services. By keeping your site at the top of the results, you appear more credible to your target market. And you know what happens after that?

You get sales. We all know it: people are more likely to buy from brands that they trust. And you can make yours a credible and trustworthy brand by using good SEO techniques.

5. Local SEO for Small Business Encourages Potential Customers to Visit Your Physical Store

Some small local businesses believe using flyers, making the biggest and brightest sign possible, and throwing huge discounts will bring them sales. They might work, but traditional marketing takes so much more time, energy, and resources than focusing some of their attention where their target customers are looking—on the web. Taking advantage of a local SEO services can be a game chargers for businesses.

Everybody is checking everything online now. A lot of people nowadays conduct online research before buying a product, getting services, and even visiting a place. If they can’t find you, goodbye potential customers. 

Here is some of Google search statistics for local search 

 88% of consumer local business searches on a mobile device either call or visit the business within 24 hours. (Nectafy)

46% of all searches on Google are seeking local information.

 97% searched online to find a local business  (Source: Hubspot)

That is why having a search engine optimised website works wonders for large and small businesses alike.

If search engines keep you at the top of the search results. When people search for the best brands of computers, for example, people are highly likely to trust your brand and products. This means they are also more likely to drop by your store. And when they are in there, it’s just a matter of selling pitch, and you’ve got a sale.

6. Cost-effective SEO Marketing Technique

Yes, you can implement some SEO on your own, and that basically means it’s free. Alternatively, you can pay for a professional SEO company to do it for you, and you’ll still get a bang for your buck. Professional SEO offers a great return on investment. At SEOi We offer cost-effective managed SEO Services and self managed, pay as you go, affordable SEO packages with no contracts.

You can Sign up for free and get access to your SEO managers dashboard where you can carry out a free site audit and get a free SEO strategy. Access our learning hub and free SEO Tools. You can also book a call with your account manager for free support and advice at any time. Making managing your SEO simple and affordable. Or if you have a regular monthly budget and want a to put your SEO on autopilot you can take advantage of SEOi’s free SEO management service.Looking at how much it will benefit your small business, investing money in SEO is a low price to pay for what it brings. Cheap SEO, as much as i don’t like the word cheap as it sounds inferia that fact is in terms of best return on investment professional well good SEO is cheap and offers the best return on investment in the marketing world.

7. Longer-Lasting Results

Digital markets and search engines are always evolving, This is why it is important to use a trusted source for your SEO. You need to be able to trust the service and information you are receiving. There are many, what we call black hat SEO companies using quick cheap SEO methods. At SEOi we only use 100% safe SEO methods for our SEO packages and services. Following Google’s guidelines. We are transparent and give a full delivery report for every package and work we carry out. So you know what is going on at all times. So every penny you invest on SEO will be working for you for years to come. Making it one of the best marketing strategies for your small business.

For as long as you invest in professional SEO, search engines will keep moving you up the results for your targeted keywords. In other words, your site will be a worthy contender in its market for years to come.

DIY vs. Expert-Led SEO for Small Business

We have given you loads of reasons to adopt SEO best practices for your business. Increased visibility, traffic, credibility, and building sales and revenue are the highlights of doing so. So if you are thinking of trying it on your own. It is only an issue of how much time, money, and effort you can put to your site. 

You can perform basic SEO on your own or hire a professional SEO company.

The primary question that you must ask yourself is this: “Do I have time to understand these basic rules and adopt them to my site?” 

If the answer is no, then looking at a managed SEO service is the best option. We offer full SEO management service at no extra costs. All of your monthly SEO budget is spent on our SEO packages and deliverables.And if you say yes. We offer flexible DIY affordable SEO packages as well as free tools and resources to help you manage your SEO campaigns. Sign up for a free account on SEOi and use our free site audit tool to see where you can find on-site improvements. We will introduce you to your account manager who will help you build a killer SEO strategy for you to follow for free. You can then purchase our SEO packages as you need them. You can also use our learning hub to help and teach you how to carry out SEO work yourself like a pro.

Conclusion

SEO for small and local businesses is definitely the best marketing strategy and investment. You will get the attention, trust, and sales—what more can you ask for? And for a small price to pay, this long-term scheme is a must for small and local business owners!

Further reading and related articles

Now you know the benefits of SEO For small businesses read our Digital Marketing Guide for Small and Local Businesses or our SEO Guide for Small and local Businesses.