SEOi Terms of Use

Welcome to the Terms of Use for SEOi. This is an agreement ("Agreement") between Digital Marketing I Ltd (a company incorporated in England and Wales under company number 08251294) ("SEOi"), the owner and operator of the seoi.co.uk website and any associated software and/or services offered (collectively the "Platform") and you ("you", "your" or "user(s)"), a user of the Platform. Throughout this Agreement, the words "SEOi," "us," "we," and "our," refer to our company, SEOi, as is appropriate in the context of the use of the words.

By clicking "I agree", accessing or using the Platform, you agree to be bound by this Agreement and the Privacy Policy. We may amend our Terms of Use or the Privacy Policy and may notify you when we do so. If you do not agree to the Terms of Use or the Privacy Policy, please cease using our Platform immediately.

1. User Information and Accounts

Users may be required to register on the Platform before accessing portions of the Platform. Your information will be collected and disclosed in accordance with our Privacy Policy. All users are required to provide truthful and accurate information when registering for our Platform, must be over the age of 18 and must use the Platform in the ordinary course of their business. Users may only register for one account per user. We reserve the right to verify all user credentials and to reject any users. You are entirely responsible for maintaining the confidentiality of your password and account and for any and all activities that occur under your account. You agree to notify SEOi immediately of any unauthorised use of your account or any other breach of security. SEOi will not be liable for any losses you incur as a result of someone else using your password or account, either with or without your knowledge. If you are registering on behalf of your company, you represent and warrant that you are authorised by your company to create an account on your company's behalf, and you represent and warrant that you are authorised by your company to incur financial obligations and enter into legally binding agreements on behalf of your company.

2. Access and Licence Grant to You

After registering and properly paying where required, we grant you a personal, non-exclusive, revocable, limited licence to access the Platform and to use any of our associated services. As a user, you do not receive any ownership interest in any portion of the Platform; you merely receive the aforementioned revocable access and licence as stated. All rights not explicitly granted are reserved for SEOi. If you breach any of our usage guidelines, as stated below, we may revoke your licence or your access to use our Platform at our discretion. Additionally, we may revoke your licence or restrict your access to our Platform if we believe that your actions may harm us, our business interests or at our discretion. Failure by us to revoke your licence or restrict access does not act as a waiver of your conduct.

3. Services

Through the Platform, SEOi may offer Search Engine Optimisation services or other services. SEOi uses reasonable efforts to provide these services to you; however, all services provided depend on innumerable factors and market variables that are outside of SEOi's direct control. For these reasons, all services offered are not guaranteed and are offered on an "as-is" and “as available” basis. Where you decide to use any services offered by the Platform, you agree that we make no guarantees, including but not limited to web placement, rankings, or any profits. You understand that the services offered may have variance, be inexact, cause negative effects, or be otherwise incorrect. An increase in search engine ranking, increase in business or any other associated benefits are neither implied nor guaranteed. Website rankings or results may vary by region, search engine or fluctuate based on factors outside of our control. Due to the nature of our services, you agree:

• SEOi is not responsible for any changes made to a user's website that adversely affects the search engine rankings of the user's website.
• SEOi has no control over the policies of search engines with respect to the type of sites and/or content that they accept now or in the future, and a user may be excluded from any directory or search engine at any time at the sole discretion of the search engine or directory.
• SEOi cannot and does not guarantee any position change, fixed position or position increase for any keyword, phrase or search term.
• SEOi makes no representations as to any profits or increased business as related to a user's use of the services.
• SEOi has no control over any actions or inaction by any search engines related to a user's website or a website's ranking.

You agree to release us from any liability that we may incur for providing you any services offered via our Platform. You agree that any service or any other information found on the Platform may be inaccurate, unsubstantiated or possibly even incorrect. You agree to release us from any liability that we may have to in relation to your use of our Platform.

4. Managed Services

When signing up for managed services and agreeing to our terms and conditions, you agree to either a 3-month or 12-month rolling contract. All managed services will run for the minimum chosen term and will keep running for successive terms of the same length until cancelled through the dashboard or by emailing accounts@seoi.co.uk.

5. Cancellations of Services

To cancel a managed service, you agree to give at least 1 months’ notice before the rolling renewal date or any anniversary thereof (as the case may be). You can cancel from your dashboard or by emailing accounts@seoi.co.uk from the email you registered your account with SEOi.

6. User Obligations

For any users that wish to purchase any services offered via the Platform, you agree that you will promptly cooperate and provide to SEOi access, software codes, data, documents, content, art and/or other information needed by us to provide any services to you. Your failure to cooperate or assist us may prevent the completion of any services offered. Where you fail to cooperate with SEOi, you agree that no refunds may be granted.

7. Use of the Platform

When using our Platform, you are responsible for your and for any use of the Platform made using your account and for your use of any services provided. You agree to the following:

• You may not copy, distribute or disclose any part of the Platform in any medium, including without limitation by any automated or non-automated "scraping";
• You may not attempt to interfere with, compromise the system integrity or security of, or decipher any transmissions to or from the servers running the Platform;
• You may not use any robot, spider, crawler, scraper or other automated means or interface not provided by us to access the Platform or to extract data;
• You may not use automated bots or other software to send more messages through our Platform than humanly possible;
• You may not share your licence or access with any other parties;
• You may not use the Platform on a computer that is used to operate nuclear facilities, life support or other mission-critical applications where life or property may be at stake;
• You may not decompile, reverse engineer, disassemble, modify, rent, sell, lease, loan, distribute or create derivative works or improvements to the Platform or any portion of it;
• You may not access our Platform in an attempt to build a similar or other competitive product;
• You may not use the Platform to store or transmit any health, medical or sensitive financial information;
• You may not take any action that imposes, or may impose at our sole discretion, an unreasonable or disproportionately large load on our infrastructure;
• You may not collect or harvest any personally identifiable information, including account names, from the Platform;
• You may not impersonate any person or entity or misrepresent your affiliation with a person or entity;
• You may not violate or infringe other people's intellectual property, privacy or other contractual rights while using our Platform;
• You may not use the Platform for any purposes that are misleading, unlawful, defamatory, obscene, invasive, threatening or harassing;
• You may not violate any requirements, procedures, policies or regulations of networks connected to SEOi;
• You may not sell, lease, loan, distribute, transfer or sublicence the Platform or access to it or derive income from the use or provision of the Platform unless enabled through the functionality of our Platform;
• You may not interfere with or disrupt the Platform;
• You may not violate any law or regulation and you solely are responsible for such violations;
• You agree that you will not hold SEOi responsible for your use of our Platform; and
• You agree not to cause, or aid in, the disruption, destruction, manipulation, removal, disabling or impairment of any portion of our Platform, including the de-indexing or de-caching of any portion of our Platform from a thirty party's website, such as by requesting its removal from a search engine.

If you are discovered to be undertaking any of the aforementioned actions, your privileges to use our Platform may at our discretion be terminated or suspended. Generally, we will provide an explanation for any suspension or termination of your use of any of our Platform, but SEOi reserves the right to suspend or terminate any account at any time without notice or explanation.

8. User Content

Your ability to submit or transmit any information through the Platform, including but not limited to data, information, images, references or any other information, will be referred to as "User Content" throughout this Agreement. Please be aware that we are not required to host, display, migrate or distribute any of your User Content, and we may refuse to accept or transmit any User Content. You agree that you are solely responsible for any User Content submitted, and you release us from any liability associated with any User Content submitted. We provide industry-standard security for our Platform, but we cannot guarantee the absolute safety and security of any such User Content. Any User Content found to be in violation of this Agreement or that we determine to be harmful to the Platform may be modified, edited or removed at our discretion.

When submitting any User Content to our Platform, you represent and warrant that you own all rights to the User Content, and you have paid for or otherwise have permission to use any User Content submitted. Furthermore, you represent and warrant that all User Content is legal and the User Content does not interfere with any third party rights or obligations.

When you submit any User Content to us, you grant SEOi, its partners, affiliates, users, representatives and assigns a non-exclusive, limited, fully-paid, royalty-free, revocable, world-wide, universal, transferable, assignable licence to display, distribute, store, broadcast, transmit, reproduce, modify, prepare derivative works or use and reuse all or part of your User Content for the purposes of providing you any services associated with the Platform. Additionally, you grant to SEOi a worldwide, perpetual, irrevocable, royalty-free licence to use and incorporate into the Platform any suggestion, enhancement request, recommendation, correction or other feedback provided by you relating to the operation of our Platform.

9. Privacy Policy

We value your privacy and understand your privacy concerns. Our Privacy Policy is incorporated into this Agreement, and it governs your access to and use of the Platform. Please review our Privacy Policy so that you may understand our privacy practices. All information we collect is subject to our Privacy Policy, and by using the Platform, you consent to all actions taken by us with respect to your information in compliance with the Privacy Policy. You further understand that any information collected by SEOi may be transferred to the United States, United Kingdom and/or other countries for storage, processing and use by SEOi and its affiliates.

10. Platform Availability

Although we try to provide continuous availability to you, we do not guarantee that the Platform will always be available, work or be accessible at any particular time. Additionally, SEOi is under no obligation to provide the services to any users and may suspend a user's access to the Platform at any time and at our discretion. Only users who are eligible to use our Platform may do so, and we may refuse service or terminate your access at any time. We cannot guarantee that anything found on our Platform will work to the functionality desired by you or give you any desired results.

11. Modification of Platform

We reserve the right to alter, modify, update, or remove our Platform at any time. We may conduct such modifications to our Platform for security reasons, intellectual property reasons, legal reasons or various other reasons at our discretion, and we are not required to explain such modifications. For example, we may provide updates to fix security flaws or to respond to legal demands. Please note that this is a non-binding illustration of how we might exercise our rights under this section, and nothing in this section obligates us to take measures to update the Platform for security, legal or other purposes.

12. Payments

Portions of the Platform or specific services offered may require payment, and you agree to pay for all costs, fees and taxes listed. The user authorises SEOi or its third-party payment processors to charge their method of payment at the time of purchase. Please be aware that purchases are completed via our third-party payment processors. Where applicable, you must agree to our third-party payment processors’ terms and conditions for processing payments. All information that you provide in connection with a purchase or transaction must be accurate, complete and current. Where you have failed to pay or where payments are overdue, SEOi may suspend or terminate your access to any services of the Platform, without liability to us.

The user acknowledges and agrees that the limitations and exclusions in this Agreement are reasonable to protect our legitimate business interests and reflect the pricing model adopted by us and the user is responsible for making their own arrangements for insurance of any excess loss.

13. Taxes

Where SEOi does not charge you taxes for any purchases, you agree to pay any and all applicable taxes for your use and purchase of the services. Additionally, where requested by us, you agree to provide us tax documentation to support any claims of on-time tax payment.

14. Subscription Plans and Automatic Renewals

For your convenience, some services offered by SEOi may be made on a recurring subscription basis ("Paid Subscription"). Where you decide to purchase any Paid Subscriptions, your payment information shall be logged and you will be charged monthly for any Paid Subscriptions. YOU AUTHORISE US TO BILL YOU ON A RECURRING BASIS AND AGREE THAT AT THE EXPIRATION OF YOUR INITIAL PAID SUBSCRIPTION, YOUR PAID SUBSCRIPTION SHALL AUTOMATICALLY RENEW FOR ADDITIONAL MONTHLY SUBSCRIPTION PERIODS (OR FOR THE SAME PERIOD AS YOUR INITIAL PAID SUBSCRIPTION) UNTIL WE ARE NOTIFIED OTHERWISE. YOU AGREE THAT NO ADDITIONAL CONSENT IS REQUIRED BY YOU TO CHARGE YOUR PREFERRED PAYMENT METHOD AUTOMATICALLY AND ON A RENEWABLE BASIS FOR THE PAID SUBSCRIPTION PLAN SELECTED BY YOU. If you wish to cancel your Paid Subscription, please cancel through your dashboard or notify us by submitting a ticket. Upon cancellation of a Paid Subscription, portions of the Platform may become immediately inaccessible. Where your Paid Subscription has been cancelled or expired, we have no liability to you for any deleted, inaccessible, modified or removed User Content.

15. Pricing and Price Increases

The pricing for any services or Paid Subscriptions is listed on the Platform. SEOi may increase the price of any Paid Subscriptions or services, at our discretion and we reserve the right to do so at any time. In the event of a price increase, SEOi shall notify you, and you will have the chance to accept or reject any price increase. Please notify us if you intend to reject a price increase. Where you have rejected a price increase, you may be unable to access portions of the Platform. You agree that SEOi has no obligation to offer any services or Paid Subscriptions for the price originally offered to you at sign up.

16. Refunds

As we offer online services, we cannot offer refunds for any Paid Subscriptions or any paid services. Please be aware that all purchases are final. However, SEOi wants you to be satisfied with our services and thus we offer a 30 Day Satisfaction Guarantee. If you are dissatisfied with any of our services, please contact us by submitting a ticket within 30 days of receiving your order report. Once we have received your communication, we will communicate with you to understand your concerns and will assist in rectifying any dissatisfaction caused by our services. Please note, with our PPC Management Service, while our satisfaction guarantee applies to the management fee, we are unable to offer refunds for any ad spend paid to Google. Once ad spend payments are made to Google, they are final.

17. Deliverables
When using the Platform, a user may be entitled to receive press releases, blog posts or other creative content (collectively the "Deliverables") upon purchase of our services. Contingent on complete and timely payment, SEOi shall assign to user all right, title and ownership interest to any Deliverables purchased by the user. Where a user has failed to pay for any Deliverable in a timely manner, SEOi reserves the right to withhold or demand the return of any Deliverable from the user. Unused promotional and non-promotional Deliverables will expire after 1 year. If there are any discrepancies, please contact SEOi by submitting a ticket.

18. Estimates
Please be aware that some of our services provided may list estimated dates and timelines for delivery or completion ("Estimated Dates"). Although SEOi shall attempt to deliver all services by the Estimated Dates listed on the Platform, these Estimated Dates are merely good faith estimates and are non-binding in nature. SEOi reserves the right to modify, alter or extend any Estimated Dates at our discretion. SEOi is not responsible or liable for any failure to provide any services before any Estimated Dates listed on the Platform. SEOi reserves the right to automatically approve all types of orders waiting for client approval. Automatic approvals will vary with the product but will only occur after 10 days of inactivity with the order in question. Oral or written statements made by any agents, employees or contractors of SEOi regarding any Estimated Dates are non-binding and do not alter any contractual agreements between SEOi and any users.

19. Intellectual Property
The name "SEOi", seoi.co.uk and SEOi Platform along with the design of the SEOi Platform and any text, writings, images, templates, scripts, graphics, interactive features and any trademarks or logos contained therein ("Marks"), are owned by or licensed to SEOi, and are subject to copyright and other intellectual property rights under United States, United Kingdom and foreign laws and international conventions. SEOi reserves all rights not expressly granted in and to the Platform. You agree to not engage in the use, copying or distribution of anything contained within the Platform unless we have given express written permission.

20. Idea Submission
SEOi or any of its employees do not accept or consider unsolicited ideas, including but not limited to ideas relating to processes, technologies, product enhancements or product names. Please do not submit any unsolicited ideas, content, artwork, suggestions or other works ("Submissions") in any form to SEOi. The sole purpose of this policy is to avoid potential misunderstandings or disputes when SEOi's products or services might seem similar to ideas you submitted to SEOi. If, despite our request that you not send us your ideas, you agree to the following: (1) your Submissions and their contents will automatically become the property of SEOi, without any compensation to you; (2) SEOi may use or redistribute the Submissions and their contents for any purpose and in any way; (3) there is no obligation for SEOi to review the Submission; and (4) there is no obligation to keep any Submissions confidential.

21. Disclaimer
THE PLATFORM AND ALL SERVICES ARE PROVIDED ON AN "AS IS", "AS AVAILABLE" AND "WITH ALL FAULTS" BASIS. TO THE FULLEST EXTENT PERMISSIBLE BY LAW, NEITHER SEOI, NOR ANY OF OUR EMPLOYEES, MANAGERS, OFFICERS, ASSIGNS OR AGENTS MAKE ANY REPRESENTATIONS OR WARRANTIES OR ENDORSEMENTS OF ANY KIND WHATSOEVER, EXPRESS OR IMPLIED, AS TO: (1) THE PLATFORM; (2) ANY INFORMATION PROVIDED VIA THE PLATFORM; (3) THE SERVICES; OR (4) SECURITY ASSOCIATED WITH THE TRANSMISSION OF INFORMATION TO SEOI OR VIA THE PLATFORM. IN ADDITION, WE DISCLAIM ALL WARRANTIES, EXPRESS OR IMPLIED, INCLUDING, BUT NOT LIMITED TO, THE WARRANTIES OF MERCHANTABILITY, FITNESS FOR A PARTICULAR PURPOSE, LOST PROFITS, NON-INFRINGEMENT, TITLE, CUSTOM, TRADE, QUIET ENJOYMENT, SYSTEM INTEGRATION AND FREEDOM FROM COMPUTER VIRUS.

SEOI DOES NOT REPRESENT OR WARRANT THAT THE PLATFORM INCLUDING THE SERVICES WILL BE ERROR-FREE OR UNINTERRUPTED; THAT DEFECTS WILL BE CORRECTED; OR THAT THE PLATFORM OR THE SERVER THAT MAKES THE PLATFORM AVAILABLE IS FREE FROM ANY HARMFUL COMPONENTS. SEOI DOES NOT MAKE ANY REPRESENTATIONS OR WARRANTIES THAT THE SERVICES OFFERED ARE ACCURATE, COMPLETE OR USEFUL. SEOI DOES NOT WARRANT THAT YOUR USE OF THE PLATFORM IS LAWFUL IN ANY PARTICULAR JURISDICTION, AND SEOI SPECIFICALLY DISCLAIMS ANY SUCH WARRANTIES.

22. Limitation of Liability
IN NO EVENT SHALL SEOI, ITS OFFICERS, DIRECTORS, EMPLOYEES OR AGENTS BE LIABLE TO YOU FOR ANY DIRECT, INDIRECT, INCIDENTAL, SPECIAL, PUNITIVE OR CONSEQUENTIAL DAMAGES, WHETHER BASED ON WARRANTY, CONTRACT, TORT (INCLUDING NEGLIGENCE) OR ANY OTHER LEGAL THEORY, AND WHETHER OR NOT SEOI IS ADVISED OF THE POSSIBILITY OF SUCH DAMAGES, RESULTING FROM (1) YOUR USE OR INABILITY TO USE THE PLATFORM OR ANY ERRORS, MISTAKES OR INACCURACIES FOUND WITHIN THE PLATFORM, (2) ANY PERSONAL INJURY OR PROPERTY DAMAGE, OF ANY NATURE WHATSOEVER, RESULTING FROM YOUR ACCESS TO AND USE OF OUR PLATFORM INCLUDING THE SERVICES, (3) ANY INTERRUPTION, MISINFORMATION, INCOMPLETE INFORMATION OR CESSATION OF TRANSMISSION TO OR FROM OUR PLATFORM TO YOU, (4) ANY BUGS, VIRUSES, TROJAN HORSES, OR THE LIKE, WHICH MAY BE TRANSMITTED TO OR THROUGH OUR PLATFORM VIA A THIRD PARTY, (5) ANY FAILURE OR DISRUPTION OF SERVICES WHETHER INTENTIONAL OR UNINTENTIONAL, OR (6) ANY ACTION TAKEN IN CONNECTION WITH ANY THIRD PARTY COPYRIGHT OR OTHER INTELLECTUAL PROPERTY OWNERS. THE FOREGOING LIMITATION OF LIABILITY SHALL APPLY TO THE FULLEST EXTENT PERMITTED BY LAW IN THE APPLICABLE JURISDICTION. For the avoidance of doubt, we do not disclaim liability for: (1) death or personal injury caused by SEOi negligence or that of any of its officers, employees or agents; (2) fraudulent misrepresentation; or (3) any liability which it is not lawful to exclude either now or in the future. WHERE A TOTAL DISCLAIMER OF LIABILITY IS DISALLOWED, YOU AGREE THAT OUR TOTAL LIABILITY TO YOU SHALL NOT EXCEED THE AMOUNTS YOU HAVE PAID IN THE PAST 6 MONTHS TO USE OUR PLATFORM INCLUDING OUR SERVICES. The user acknowledges and agrees that the foregoing limitations and exclusions are reasonable to protect our legitimate business interests and reflect the pricing model adopted by us and the user is responsible for making their own arrangements for insurance of any excess loss.

23. Indemnity
You agree to defend, indemnify and hold harmless SEOi, its officers, directors, employees and agents, from and against any and all claims, damages, obligations, losses, liabilities, costs or debt, and expenses (including but not limited to legal fees) arising from:

• your use of and access to SEOi Platform including any services;
• your violation of any term of this Agreement;
• your interactions with any other uses or third parties; or
• your violation of any third party right, including without limitation any copyright, property or contractual right.

This defence and indemnification obligation will survive this Agreement and your use of the SEOi Platform. You also agree that you have a duty to defend us against such claims, and we may require you to pay for legal representation of our choice in such cases. You agree that this indemnity extends to requiring you to pay for our reasonable legal fees, court costs and disbursements. In the event of a claim such as one described in this paragraph, we may elect to settle with the party/parties making the claim, and you shall be liable for the damages as though we had proceeded with a trial.

24. Copyrights
We take copyright infringement very seriously. If you believe that any content owned by you has been infringed upon, please send us a message which contains:

• Your name.
• The name of the party whose copyright has been infringed, if different from your name.
• The name and description of the work that is being infringed.
• The location on our Platform of the infringing copy.
• A statement that you have a good faith belief that use of the copyrighted work described above is not authorised by the copyright owner (or by a third party who is legally entitled to do so on behalf of the copyright owner) and is not otherwise permitted by law.
• A statement that you swear, under penalty of perjury, that the information contained in this notification is accurate and that you are the copyright owner or have an exclusive right in law to bring infringement proceedings with respect to its use.
  You must sign this notification and submit a ticket to us.

25. Choice of Law
This Agreement shall be governed by the laws in force in England and Wales. The offer and acceptance of this Agreement is deemed to have occurred in England and Wales.

26. Disputes
Any dispute relating in any way to your visit to the Platform or our Platform shall be submitted to confidential arbitration in England and Wales. Arbitration under this Agreement shall be conducted pursuant to the applicable Commercial Rules ("Rules") then prevailing in relation to arbitration in England and Wales. Arbitration shall be conducted in English by 1 arbitrator as selected pursuant to the Rules; the arbitrator's award shall be final and binding and may be entered as a judgment in any court of competent jurisdiction. Each party shall be responsible for their own arbitration fees and costs. To the fullest extent permitted by applicable law, no arbitration under this Agreement shall be joined to an arbitration involving any other party subject to this Agreement, whether through class action proceedings or otherwise. Where allowed by the Rules, SEOi may make any and all appearances telephonically or electronically. You agree that regardless of any statute or law to the contrary, any claim or cause of action arising out of, related to or connected with the use of the Platform or this Agreement must be filed within 1 year after such claim or cause of action arose or be forever banned. Notwithstanding the foregoing, either party may seek equitable relief to protect its interests (including but not limited to injunctive relief), or make a claim for non-payment, in a court of appropriate jurisdiction, and issues of intellectual property ownership or infringement may be decided only by a court of appropriate jurisdiction and not by arbitration. In the event that the law does not permit the abovementioned dispute to be resolved through arbitration or if this arbitration agreement is unenforceable, you agree that any actions and disputes shall be brought solely in a court of competent jurisdiction located within England and Wales.

27. Class Action Waiver
You and SEOi agree that any proceedings to resolve or litigate any dispute, whether through a court of law or arbitration shall be solely conducted on an individual basis. You agree that you will not seek to have any dispute heard as a class action, representative action, collective action, or private attorney general action.

28. Severability
In the event that a provision (or part of any provision) of this Agreement is found to be unlawful, conflicting with another provision of the Agreement, or otherwise unenforceable, the legality, validity and enforceability of any other provision of this Agreement shall not be affected. If any provision (or part of any provision) of this Agreement is or becomes illegal, invalid or unenforceable but would be legal, valid and enforceable if some part of it were deleted or modified, the provision or part-provision in question shall apply with such deletions or modifications as may be necessary to make the provision legal, valid and enforceable. In the event of such deletion or modification, the parties shall negotiate in good faith in order to agree the terms of a mutually alternative provision.

If two or more provisions of this Agreement or any other agreement you may have with SEOi are deemed to conflict with each other's operation, SEOi shall have the sole right to elect which provision remains in force.

29. Non-Waiver
We reserve all rights permitted to us under this Agreement as well as under the provisions of any applicable law. Our non-enforcement of any particular provision or provisions of this Agreement or any applicable law should not be construed as our waiver of the right to enforce that same provision under the same or different circumstances at any time in the future.

30. Assignment and Survival
You may not assign your rights and/or obligations under this Agreement to any other party without our prior written consent. We may assign our rights and/or obligations under this Agreement to any other party at our discretion. All portions of this Agreement that would reasonably be believed to survive termination shall survive and remain in full force upon termination, including but not limited to the Limitation of Liabilities, Representation and Warranties, Licensing, Indemnification, and Disputes sections.

31. Termination
You may cancel your Paid Subscription or your account subject to the terms of this Agreement via your SEOi dashboard or by submitting a ticket. Any refunds are subject to the refund terms contained in this Agreement. Please be aware that upon termination of your account, access to portions of our Platform may be become immediately disabled. We may terminate this Agreement with you if we determine that: (1) you have violated any applicable laws while using our Platform; (2) if you have violated this Agreement or as permitted by the Platform; or (3) if we believe that any of your actions may legally harm SEOi or our business interests, at our sole decision or discretion. In the event of termination, we will strive to provide you with a timely explanation; however, we are not required to do so.

32. Entire Agreement
This Agreement along with the Privacy Policy constitute the complete and exclusive understanding and Agreement between the parties regarding the subject matter herein and supersede all prior or contemporaneous agreements or understandings, written or oral, relating to its subject matter. Any waiver, modification or amendment of any provision of this Agreement will be effective only if in writing and signed by a duly authorised representative of each party.

33. Amendments
We may amend this Agreement from time to time. When we amend this Agreement, we will update this page and indicate the date that it was last modified, or we may email you. You may refuse to agree to the amendments, but if you do, you must immediately cease using our Platform.

34. Electronic Communications
The communications between you and SEOi use electronic means, whether you visit the Platform or send SEOi e-mails, or whether SEOi's posts notices on the Platform or communications with you via mobile notifications or e-mail. For contractual purposes, you (1) consent to receive communications from SEOi in an electronic form; and (2) agree that all terms, conditions, agreements, notices, disclosures and other communications that SEOi provides to you electronically satisfy any legal requirement that such communications would satisfy if it were to be in writing. The foregoing does not affect your statutory rights.

35. Relationship of the Parties
The parties are independent contractors. This Agreement does not create a partnership, franchise, joint venture, agency, fiduciary or employment relationship between you and SEOi.

36. Platform Issues and Support
Where you have any questions, issues or if you are having trouble accessing or using the Platform, please contact us by submitting a ticket.

37. Negative Comments
Users specifically agree not to engage in negative comments, libel or slander regarding SEOi including but not limited to publishing, or causing to be published, complaints or derogatory comments about SEOi in any format, including but not limited to print, newspaper, television, radio or on internet complaint sites, blogs or other public internet forums. Should there be a breach of this provision, SEOi shall be entitled to liquidated damages in the amount of £5,000 for each publishing or posting. If said breach occurs on an internet complaint site, each hit to that website will be considered an individual breach of this provision, and subject to additional liquidated damages of £200 per occurrence. Further, SEOi shall be entitled to litigate this matter, and obtain money damages together with injunctive and punitive relief. The prevailing party to that litigation shall be entitled to an award of legal fees.

Last updated: October 2023